A Team That Feels Like Family
Our team is the heart of St James Beauty. With years of experience, advanced training, and a passion for excellence, they’ve helped transform the lives and confidence of thousands of clients. Their commitment to ongoing education, warm and respectful care, and their family-like bond create a truly special environment you’ll feel the moment you walk in.
How Our Team Works Together
At EGO Beauty, every smile begins with collaboration. Our team is made up of highly skilled dentists, dental hygienists, dental specialists, and a full nursing and support network — all working in harmony to deliver precise, comfortable, and beautifully coordinated care.
Supporting our clinicians are our dedicated Treatment Coordinator, Clinical Manager, and Practice Manager, who make sure each patient’s journey is smooth from the first consultation to final review.
This structure allows us to provide truly integrated care: efficient, consistent, and focused entirely on the patient experience. It’s this teamwork — not just technology — that helps us achieve award-winning results recognised nationally as Best Practice UK.
Ego Beauty Clinic
Our welcoming Reception Team keeps everything running on time, while our Beauty Therapist and Aesthetic Practitioners extend our philosophy of care beyond dentistry — helping patients feel confident both inside and out.
What Our Patients Say
“From the first call to my last visit, every member of the EGO Beauty team was incredible. My dentist, hygienist, and treatment coordinator worked together perfectly — I never once felt rushed or uncertain. Truly the best dental experience I’ve had in London.”
— A. Thompson, Westminster
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“I had complex treatment involving the specialist and oral surgeon. Everything was coordinated so smoothly that it felt effortless. The whole team clearly communicates and cares — I can see why they’ve won Best Practice UK.”
— M. Stevens, Chelsea
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“The receptionists are always welcoming, the nurses so kind, and Dr. Attariani and Dr. Hassirian explain everything with honesty. You can tell this clinic runs like a family — efficient, ethical, and human.”
— J. Patel, Victoria SW1
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“It’s rare to find a dental clinic where every person knows your name. The EGO team make you feel safe and supported, and the results are outstanding. Five stars aren’t enough.”
— E. Garcia, Battersea
About St James Beauty
Founded in 2004, St James Beauty began as a pioneering vegan health food store, originally known as Greens Foods, a beloved staple in the local community for over 23 years. Our roots lie in natural wellness, nutritional care, and a commitment to holistic health—a philosophy that still defines us today.
A Legacy of Care, Beauty, and Wellness
Over time, we evolved into a health and vitamin centre, offering carefully curated supplements, minerals, and wellness products to support beauty from within. This natural progression led us to the world of beauty therapy, where our passion for care, science, and personal connection came together to create a unique client experience.
Today, St James Beauty is recognised as a leading health, beauty, and aesthetics clinic in the UK—offering a full spectrum of services ranging from traditional beauty treatments to advanced clinical aesthetics. We are proud to now work alongside qualified aesthetic doctors, bringing medical-grade treatments to our loyal clientele while maintaining the warmth, trust, and integrity of a family-run business.
Awards
- 🏆 Best Premium Health & Beauty Clinic 2025 – UK
- 🏆 LUXlife Client Satisfaction Excellence Award 2025
- 🏅 Finalist – Lloyds Bank DE&I Champion of the Year Award 2023
- 🏆 Beauty Salon of the Year – Central London, Business Excellence Awards 2022
These honours reflect our continued commitment to providing the highest level of personalised care, professional excellence, and results-driven treatments.
Our Mission
Our mission is simple yet powerful:
To deliver exceptional care that exceeds expectations, and to continuously advance the science of beauty, wellness, and dermatology through innovation, compassion, and education.
We are passionate about helping our clients look and feel their absolute best—inside and out.
Our Values
- Personalised Attention: Every client is unique. We tailor each treatment to meet individual needs, goals, and skin profiles.
- Family-Focused: As a proudly family-owned business, we treat every client and team member like family—with care, honesty, and heart.
- Expertise You Can Trust: All therapists and laser technicians are highly experienced, BABTAC-accredited, and licensed by Westminster City Council.
- Wellness from Within: We continue our heritage by offering curated vitamins and minerals, supporting inner health to enhance outer beauty.
Why Choose St James Beauty?
- 20+ Years of Client Satisfaction
- Award-Winning Treatments & Innovation
- A Family-Run Clinic with a Personal Touch
- A Team of Highly Qualified Experts and Doctors
- Trusted by Thousands in Central London and Beyond
We welcome you to experience the St James Beauty difference—where science meets soul, and beauty is always personal.
