Award-Winning Clinic

We’re proud to announce that EGO Health and Beauty has won:
Best Premium Health & Beauty Clinic 2025 – UK – LUXlife Client Satisfaction Excellence Award 2025
These honours reflect our passion for excellence, personalised care, and the dedication of our incredible team.
As a family-run clinic, our team truly feels like family—and this award belongs to every one of them, and to our amazing clients.
Thank you for your trust and continued support. Here’s to more success, together!– TEAM EGO
Goodbye Unwanted Hair Forever
Electrolysis Hair Removal at St James Beauty – Westminster, SW1
At St James Beauty, we offer Electrolysis Hair Removal—a safe, precise, and time-tested method for achieving permanent hair reduction. Located in the heart of Westminster, Central London, our family-run clinic has been serving clients since 2004 with advanced, personalised treatments in a calm and welcoming environment.
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What is Electrolysis Hair Removal?
Electrolysis is the only FDA-approved method for permanent hair reduction. It works by inserting a very fine probe into the natural opening of the hair follicle. A short burst of electrical current is then applied, destroying the hair root and preventing future growth.
It is a meticulous, effective process ideal for smaller areas such as the face, underarms, chin, upper lip, and bikini line. Unlike laser hair removal, electrolysis is suitable for all skin tones and all hair types, including blonde, red, grey, and fine hair.
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Understanding the Hair Growth Cycle
To understand how electrolysis works, it’s important to know a bit about the hair growth cycle, which includes three key stages:
- Anagen (Growth Phase) – The best time for treatment; the hair is actively growing and still connected to the root.
- Catagen (Transitional Phase) – The follicle begins to shrink and the hair detaches from the root.
- Telogen (Resting Phase) – The hair falls out naturally and the follicle rests before producing new hair.
Because hair is not always in the anagen phase at the same time, multiple sessions are required to catch each hair at its optimal stage for permanent removal.
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What to Expect from the Treatment
Your treatment journey typically includes:
- Consultation: We begin with a detailed consultation to assess your hair type, skin sensitivity, and goals.
- Patch Test: A small area is treated to evaluate your skin’s response.
- Tailored Plan: Based on the area being treated and your hair growth cycle, we create a bespoke treatment schedule.
- Regular Sessions: Treatments are booked regularly to target hairs during the anagen phase.
- Aftercare Guidance: We provide expert advice on how to care for your skin between treatments.
Our therapists are trained to deliver treatments with precision and care, ensuring both safety and comfort throughout.
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Why Choose St James Beauty for Electrolysis?
• Established since 2004 – Trusted by the local community in Westminster, SW1 for over two decades
• Experienced Professionals – Our team has advanced-level training and over 20 years of experience
• Safe & Effective – Electrolysis is a proven, reliable solution for permanent hair reduction
• Customised Care – Every client receives an individualised plan based on their skin and hair type
• Convenient Location – Just minutes from Victoria, St. James’s Park, and Pimlico
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Areas We Commonly Treat
- Chin
- Upper Lip
- Jawline
- Underarms
- Areola
- Fingers & Toes
Electrolysis is especially helpful for clients with hormonal hair growth, such as PCOS, or those seeking to remove persistent stray hairs not suitable for laser.
Frequently Asked Questions
Does it hurt?
Sensation varies — most feel a mild sting. We’ll adjust for your comfort.
How many sessions do I need?
It depends on the area and hair growth cycle — usually 6–18 sessions for optimal results.
Can it be done in sensitive areas?
Yes. Electrolysis is safe for the face, underarms, and more.
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Electrolysis Prices – Spring/Summer 2026 OFFER
| Electrolysis Hair Removal | Single Session | 5+1 FREE Sessions |
| 15 mins | £40 | £200 |
| 30 mins | £50 | £250 |
Say goodbye to unwanted hair—permanently. Book your consultation at St James Beauty today and let us help you feel more confident in your skin.
Start Your Journey to Smooth, Hair-Free Skin

Our Beauty Clinic
If you would like to find out more about Electrolysis Hair Removal, please call us for a free consultation.
Located just minutes from Victoria Station, EGO Beauty Clinic provides expert beauty treatment in a modern, welcoming clinic in the heart of Westminster, SW1.
